The Power of Corporate Collections: How to Get Your Art in Front of a Wider Audience

 

Creating art is a personal and creative process that is fulfilling in and of itself. But as an artist, you may also be interested in getting your work into the hands of collectors and institutions, which can help build your reputation and even provide a steady source of income.

 

One way to achieve this goal is to focus on getting your art into corporate collections. Not only can this help you gain exposure and build your brand, but it can also be a lucrative market for artists.

 

 

 

 

What Are Corporate Collections?

 

 

 

Corporate collections are art collections owned by corporations and other businesses. They can include anything from paintings, sculptures, and photography to digital art and installations.

 

The primary purpose of a corporate collection is often to enhance the company’s public image and reputation. These collections can be found in a range of settings, such as office lobbies, meeting rooms, and public spaces. They can also be featured in publications, social media, and other marketing materials.

 

 

 

 

 

Why Get Your Art into Corporate Collections?

 

 

 

There are many benefits to getting your art into corporate collections. First and foremost, it can help you gain exposure and recognition. When your art is featured in a corporate collection, it can be seen by a wide audience of potential buyers, including other businesses and individuals who may be interested in purchasing your work.

 

In addition, having your work in a corporate collection can help build your brand and establish you as a serious artist. This can lead to more opportunities for exhibitions, commissions, and other projects. Selling your art to corporate collections can be a highly lucrative opportunity in the art world. Corporations usually have bigger budgets to invest in art, which means they may be willing to pay more for pieces that fit their vision, specific needs and preferences.

 

 

 

 

 

 

 

How to Get Your Art into Corporate Collections

 

 

 

 Research and target specific companies

 

Start by researching companies and businesses that have a history of collecting art. Look for companies that have a strong brand identity or a commitment to supporting the arts. This could include businesses in the finance, healthcare, or technology industries, among others.

 

You can also look for companies that have a connection to your art or your story. For example, if you create art that reflects the natural world, you may want to target companies in the outdoor or environmental industries.

 

 

 

 

 Build your network

 

Networking is a crucial part of getting your art into corporate collections. Attend industry events, exhibitions, and other art-related gatherings to meet people who work in the corporate art world.

 

Make connections with curators, art consultants, and other professionals who can help you get your foot in the door. Building relationships with people in the industry can also help you learn about new opportunities and stay informed about the latest trends and developments.

 

 

 

 

 Develop a strong portfolio

 

A strong portfolio is essential for getting your art into corporate collections. Make sure your portfolio showcases your best work and highlights your unique style and vision.

 

Be sure to include a range of pieces that demonstrate your versatility and skill as an artist. It’s also important to tailor your portfolio to the specific needs and preferences of the companies you are targeting.

 

 

 

 

 Be persistent

 

Getting your art into corporate collections can be a long and challenging process. It’s important to be persistent and patient, and to continue to network and promote your work.

 

Don’t be afraid to follow up with contacts and companies after you’ve made an initial connection. Stay in touch and keep your work on their radar by sending them updates on your latest projects and exhibitions.

 

 

 

 

 Work with a professionals 

 

Working with a professional art consultant or curator can help you navigate the complex world of corporate art collections. These professionals have experience working with corporations and can help you develop a targeted approach to getting your art into the right hands.

 

They can also help you develop a pricing strategy that is appropriate for the corporate market and negotiate contracts and agreements on your behalf.

 

 

 

 

 

 

 Be flexible and adaptable

 

Finally, it’s important to be flexible and adaptable when it comes to getting your art into corporate collections. Be open to feedback and willing to make changes to your work to meet the needs of specific companies.

 

You may also need to be flexible in terms of pricing and payment arrangements. Corporations often have specific budgets and payment schedules, so it’s important to be willing to work within those constraints.

 

 

 

 

 

Final Thoughts

 

Well folks, getting your art into corporate collections can be a bit challenging, but trust me, it's worth it! If you're feeling a little overwhelmed, just remember to take it one step at a time.

 

First, target specific companies that you think your art would fit well with. Then, build your network and showcase your work to as many people as possible. It's all about getting your name out there and making connections.

 

To start suggesting your work to corporate companies, you can begin by researching and identifying potential companies that align with your artistic style and values. Look for businesses that have a history of investing in art and regularly acquire new pieces for their collections. You can then reach out to their art acquisition department or curators and provide a portfolio of your work along with a brief introduction of yourself and your artistic vision.

 

Another option is to participate in art fairs or exhibitions that cater to corporate clients, where you can showcase your work and network with potential buyers.

 

Don't forget to work on your portfolio and get feedback from professionals in the industry. Their advice can be invaluable in helping you improve your work and make it more appealing to corporate collectors.

 

Just keep in mind that it won't always be a breeze, but the most important thing is to keep at it. Remember, persistence is key!

 

Stay focused, stay open-minded, and keep promoting your art and shaping your identity. With the right attitude and effort, you can absolutely make it happen, get your art into corporate collections, and reach more buyers and art lovers.

 

 

Here are some examples of corporate Art collections around the world:

 

The Caixa Foundation

 

The Caixa Foundation is home to an impressive collection of over a thousand works of art spanning from the 1960s to present day. This eclectic mix includes works of painting, sculpture, photography, film, installation, and video art. The collection boasts an array of world-renowned artists such as Joseph Beuys, Bruce Nauman, and Gerhard Richter, just to name a few. But this isn't just a static collection - the foundation is passionate about making art accessible to the public and regularly hosts exhibitions throughout Spain.

 

 

Deutsche Bank

 

Deutsche Bank is not just about money and finance - it's also about art!

Founded in 1980 with the aim of supporting young and emerging German artists, this collection has grown into one of the most significant in the world. With tens of thousands of works by international artists, it's no surprise that they're on display in the towering 60-floor Deutsche Bank Tower in Frankfurt, as well as offices across the UK and the Americas. But that's not all - Deutsche Bank has also opened the stunning PalaisPopulaire art museum in Berlin, showcasing works from the collection alongside the "Artist of the Year" program. It's an art-lover's dream come true!

 

 

Samsung

Samsung, a leading innovator in technology and electronics, is also a major player in the art world through its foundation of culture. In 2004, the foundation established the Leeum Museum of Art in Seoul, South Korea, which has since become one of the country's most impressive and diverse art collections. From traditional Korean art to contemporary pieces from around the world, the museum offers visitors a chance to experience a range of art styles and movements.

 

 

Progressive

 

With an initial collection of just 30 "works-on-paper", the Progressive Art Collection has since blossomed into a true global powerhouse, boasting over 10,000 pieces of contemporary art. Spanning an eclectic mix of media, including sculpture, painting, photography, and new media, the collection features works from more than 2,000 contemporary artists hailing from 70 different countries.

Heavy hitters such as Cindy Sherman, Richard Prince, Kehinde Wiley, and Robert Rauschenberg, and even the legendary Andy Warhol are just a few of the talented artists whose work can be found in the Progressive Art Collection.

The company's investment in the arts is not simply for show - it has been used as a tool to inspire and stimulate its employees' creativity, promoting a culture of innovation and exploration. And with the acquisition of approximately 200 new works each year, the Progressive Art Collection is only set to continue expanding its influence on the contemporary art scene.

 

 

Last but not least, I wanted to suggest also another option - here are 10 examples of corporate companies where you could present your art:

 

1. Banks - Many banks have large office spaces and are often interested in displaying artwork that conveys a sense of professionalism and financial success.

2. Law firms - Law firms often have impressive office spaces and are interested in displaying artwork that conveys a sense of expertise and success.

3. Tech companies - Tech companies often have modern office spaces and may be interested in displaying artwork that fits with their aesthetic and brand image.

4. Real estate companies - Real estate companies often have large office spaces and may be interested in displaying artwork that highlights the beauty and diversity of the locations they sell.

5. Accounting firms - Accounting firms often have conservative office spaces and may be interested in displaying artwork that conveys a sense of stability and financial success.

6. Advertising agencies - Advertising agencies often have creative office spaces and may be interested in displaying artwork that is innovative and inspires creativity.

7. Hospitality companies - Hotels and resorts often have large, public spaces and may be interested in displaying artwork that reflects the local culture and landscapes.

8. Insurance companies - Insurance companies often have conservative office spaces and may be interested in displaying artwork that conveys a sense of security and trust.

9. Medical facilities - Hospitals and clinics often have public areas where patients and visitors spend time, and may be interested in displaying artwork that is calming and soothing.

10. Retail companies - Retail companies often have large, public spaces and may be interested in displaying artwork that reflects their brand and appeals to their customers.

 

 

You are welcome to check out other articles that you may be interested in:

 

Art in the Workplace: How to incorporate contemporary art into office spaces

 

How To Price Art – Ultimate Guide For Selling Art

 

How to overcome the ugly stage in your art process: tips and tricks

 

Come and explore my contemporary art shop today and discover the perfect abstract piece that will add a touch of sophistication and creativity to your space.

With a wide selection of stunning artworks to choose from, you're sure to find something that speaks to you. Don't hesitate - start your art journey today and transform your space into a unique and inspiring environment!