How To Promote Your Art on Pinterest

 

If you're an artist, Pinterest can be a powerful tool to promote your art and grow your online presence. With over 450 million active users, Pinterest is a hub for new ideas, inspiration, and a great place to showcase your art.

 

As an artist, I absolutely love Pinterest because it is a hub for new ideas and inspiration, but it also helps me get my content and art out there to a wider audience than what I could do alone.

 

Pinterest is a visual search engine

Pinterest is another way besides Google for your content to be exposed to potential readers and shoppers. As a visual search engine, Pinterest can help you get your art in front of a wider audience and drive more traffic to your website. Plus, it's super fun and addictive to use.

Before we move on, I’d like to share a bit of statistic about Pinterest.

 

• In September 2022, Pinterest reported 445 million monthly active users worldwide (Hootsuite).

• 90% of weekly Pinners use Pinterest to make purchase decisions (Hootsuite).

• According to Omnicoreagency.com, 87% of Pinners have purchased a product because of Pinterest, and 72% of Pinners use Pinterest to decide what to buy offline.

• Pinterest is the second-largest driver of traffic from social media sites to websites (Hootsuite).

 

 

For those looking to improve their Pinterest strategy, it's important to note that smaller businesses and newer accounts on Pinterest may face some challenges when it comes to gaining visibility for their pins. Many newer, smaller accounts are experiencing difficulties with getting their pins ranked on Pinterest these days. With a smaller number of followers, it's likely that fewer people will see your pins, resulting in less engagement.

However, with time and consistency, you can expect to see regular traffic coming in from Pinterest. It's important to keep in mind that it can take anywhere from six months to a year before some of your pins show up in searches. So, it's crucial to be patient and remain consistent with your efforts.

 

Now that we have some statistics to back up the importance of promoting your art on Pinterest, let's dive into more details on how to effectively use the platform:

 

 

 

1. Create a Business Account

 

If you're an artist or art business, creating a business account on Pinterest is a crucial step for promoting your work effectively. Here's why:

• Access to Analytics Tools. As a business account holder on Pinterest, you'll have access to a suite of analytics tools that can help you track your performance and optimize your strategy. You'll be able to see metrics like engagement rate, click-through rate, and audience demographics, which can help you make data-driven decisions about your content and advertising.

• Advertising Options. Pinterest offers several advertising options for businesses, including Promoted Pins, Promoted Video Pins, and Promoted Carousel Ads. These ads can help you reach a wider audience and drive more traffic to your website or online store. With a business account, you'll be able to set up and manage your ad campaigns directly from your Pinterest dashboard.

• Pin Stats. Business accounts can view Pin Stats, which provide detailed information about each Pin's performance. You'll be able to see how many saves, clicks, and impressions your Pins are receiving, as well as which Pins are driving the most engagement. This information can help you create more effective Pins and tailor your content strategy to your audience's interests.

• Rich Pins. Business accounts can also take advantage of Rich Pins, which are enhanced Pins that include additional information like pricing, availability, and product descriptions. Rich Pins can help you showcase your products more effectively and make it easier for users to engage with your content.

 

 

 

 

2. Optimize Your Profile

 

Once you have created a business account on Pinterest, the next step is to optimize your profile. This means ensuring that your profile accurately represents your brand, includes relevant keywords, and showcases your art effectively. Here's how you can do that:

• Accurately Represent Your Brand. Your Pinterest profile should accurately represent your art or art business. This means using your brand name as your username and writing a clear, concise bio that describes who you are and what you do. You may also want to include a link to your website or online store in your bio to drive traffic to your site.

 

 

 

• Use Relevant Keywords. Pinterest is a search engine, which means that using relevant keywords in your profile can help users find your content more easily. Incorporate keywords related to your art style, technique, or subject matter in your profile description, board titles, and Pin descriptions. This will help your content appear in search results when users search for those keywords.

• Use a High-Quality Profile Picture. Choose a high-quality profile picture that represents your brand and is easily recognizable. This could be a logo, a photo of yourself or your artwork, or another image that is relevant to your brand.

• Create Boards That Showcase Your Art. Your Pinterest boards should showcase your art and related interests. Create boards that are organized by theme or style, and make sure each board has a clear title that reflects its content. For example, you might create boards for different art styles, techniques, or themes, such as "Abstract Art," "Watercolor Painting," or "Landscapes."  Pin your own artwork to these boards, as well as other relevant content that your audience may be interested in.

 

 

 

3. Create High-Quality Pins

 

Use high-quality images of your art, engaging text overlays, and relevant hashtags. Consider experimenting with different pin formats, such as video pins or carousel pins. For example, if you're a painter, you might create a video pin that shows your painting process or a carousel pin that showcases different pieces from your latest collection.

When creating high-quality pins on Pinterest, there are several factors to consider, including image quality, text overlays, hashtags, and pin size.

• Image Quality. The quality of the image you use for your pins is critical. High-quality, visually appealing images of your artwork will attract more attention and engagement from Pinterest users. Make sure your images are well-lit, in focus, and showcase your artwork in the best possible light. Consider using a professional photographer to capture high-quality images of your art, or invest in a high-quality camera or smartphone to take photos yourself.

• Text Overlays. Adding engaging text overlays to your pins can help provide context and encourage users to engage with your content. Use short, catchy phrases or descriptions that highlight the unique features of your art or your brand. Avoid using long paragraphs or too much text, which can overwhelm your image and make your pin less visually appealing.

• Hashtags. Hashtags are an important way to make your pins discoverable on Pinterest. Use relevant hashtags related to your art style, technique, or subject matter to help your pins appear in search results when users search for those keywords. You can also consider creating a branded hashtag for your art business to help users discover your content more easily.

• Pin Size. The size of your pins on Pinterest is important for two reasons. First, vertical pins tend to perform better on Pinterest than horizontal pins. This is because they take up more space on users' screens and are more visually appealing. Second, the ideal pin size on Pinterest is 1000 x 1500 pixels. This size ensures that your pins look great on both desktop and mobile devices.

 

 

 

4. Engage with Other Users

 

Follow other artists, art lovers, and relevant accounts. Re-pin their content, leave thoughtful comments on their pins, and join group boards. This will help build relationships and increase your visibility on the platform.

 

If you're looking to grow your presence on Pinterest, one of the most effective strategies is to engage with other users on the platform. Here are some tips on how to do it:

• Follow other users. Start by following other artists, art lovers, and relevant accounts in your niche. This will give you access to their content and help you stay up-to-date with the latest trends in your field.

• Re-pin their content. When you come across content that you like, make sure to re-pin it to your own boards. This will help increase your visibility on the platform and show other users that you appreciate their work.

• Leave thoughtful comments.Take the time to leave thoughtful comments on other users' pins. This will help you build relationships with other users and show that you're an active member of the community.

• Join group boards. Group boards are a great way to get your content in front of a wider audience. Look for group boards that are relevant to your niche and ask to join them. Once you're a member, make sure to contribute regularly and engage with other members of the board.

 

 

 

5. Getting Your Pins Found On Pinterest

 

Pinterest is a visual search engine that relies heavily on keywords and other optimization techniques to help users find relevant content. If you want your pins to be found by your target audience, here are some tips to help you get started:

 

• Use Descriptive Titles and Descriptions: When creating a pin, be sure to use descriptive titles and descriptions that clearly convey the content of the pin. Use relevant keywords and phrases to help users find your pins when they search for related topics.

• Use High-Quality Images. Pinterest is a visual platform, so high-quality, visually appealing images are essential. Use bright, clear images that are relevant to the content of the pin.

• Use Rich Pins. Rich Pins are a type of pin that includes additional information about the content, such as a title, description, and even pricing information. They provide more context for the content, making it easier for users to find and engage with.

• Create Boards with Specific Themes. Organize your pins into boards with specific themes or topics. This makes it easier for users to find relevant content and encourages them to follow your boards for more content in the same niche.

   

 

 

6. Promote Your Pins

 

Consider promoting your pins through paid advertising on Pinterest.

This can help increase your visibility and drive traffic to your art website.

For example, you might promote a pin featuring a new art collection or a limited-time offer. Here some tips how to promote your pins effectively:

 

• Choose the right pin to promote. Not all pins are created equal. When choosing a pin to promote, select one that is visually appealing and showcases your artwork in the best possible light. It should also have a clear call-to-action that encourages users to click through to your website.

• Set a budget. Pinterest advertising is based on a cost-per-click (CPC) model, which means you only pay when someone clicks on your promoted pin. To get started, set a daily or lifetime budget that you are comfortable with. Start with a small budget and adjust it based on your results.

• Target your audience. Pinterest offers a range of targeting options that allow you to reach the right audience for your artwork. You can target based on demographics, interests, keywords, and more. Be sure to choose the targeting options that are most relevant to your target audience.

• Monitor your results. Keep an eye on your promoted pin's performance to see how it's performing. Pinterest offers detailed analytics that can help you track your clicks, impressions, and engagement rates. Use this data to optimize your campaigns and make adjustments as needed.

• Experiment with different pins and targeting options. Don't be afraid to try different pins and targeting options to see what works.

 

 

 

7. Use Idea Pins To Grow Pinterest Followers in 2023

 

Idea Pins allow creators to share a series of images or videos with text, music, and other creative elements. They can be up to 20 pages long, and can include links to external websites or products. Idea Pins are highly engaging.

Here are some tips to help you use Idea Pins to grow your Pinterest following in 2023:

 

• Showcase your brand. Use Idea Pins to showcase your brand's personality, style, and values. This will help you build a strong and authentic connection with your audience, and attract new followers who resonate with your brand.

• Provide value. Create Idea Pins that provide value to your audience, such as tutorials, tips, or inspirational ideas. This will encourage engagement and sharing, and help you establish yourself as an expert in your niche.

• Be creative. Use creative elements such as music, animations, and text overlays to make your Idea Pins stand out and capture your audience's attention. This will help your content go viral and reach a wider audience.

• Use keywords. Use relevant keywords in your Idea Pins' titles, descriptions, and tags to help them appear in search results and reach a wider audience.

• Collaborate with other creators. Collaborate with other creators in your niche to create Idea Pins that showcase each other's products or services. This will help you tap into each other's audiences and grow your following together.

 

 

8. Keyword research to Drive Traffic to Your Pins

 

If you want to rank high in Pinterest and drive more traffic to your website or blog, then keyword research is essential. Here are some tips to help you optimize your pins for Pinterest search:

 

• Brainstorm relevant keywords. Think about what words or phrases people would use to search for your content on Pinterest. Make a list of these keywords and phrases, and use them in your pin titles, descriptions, and hashtags.

• Use long-tail keywords. Long-tail keywords are more specific phrases that target a narrower audience. Instead of using the broad keyword "painting techniques," try using long-tail keywords such as "acrylic painting techniques for beginners" or "watercolor painting techniques for landscapes."

 

 

If you're promoting your art for sale, instead of using the keyword "art for sale," use more specific long-tail keywords such as "original abstract art for sale" or "modern art prints for home decor."

 

For art tutorials, instead of using the keyword "art tutorials," use long-tail keywords such as "DIY oil painting tutorial for beginners" or "step-by-step watercolor painting tutorial for florals."

 

If you're promoting your art classes, instead of using the keyword "art classes," use long-tail keywords such as "online drawing classes for kids" or "in-person painting workshops for adults in New York City."

 

By using long-tail keywords, you're targeting a more specific audience, which can increase the chances of your content being seen by the right people. It also helps to reduce competition since you're not competing with broad and generic keywords that everyone is using. So, take some time to brainstorm and research long-tail keywords that are relevant to your art-related content and see how it can help improve your Pinterest SEO.

 

 

• Research your competition. Look at what other people in your niche are doing and which keywords they are using. You can use Pinterest's search bar to see what comes up when you type in your keywords. This will give you an idea of what content is already out there and how you can make your pins stand out.

• Use Pinterest's guided search feature. This feature suggests related keywords and phrases that you can use in your pins. It's a great way to discover new keywords and get inspiration for your pins.

• Focus on quality content. Even if you use the right keywords, if your content is not high-quality and engaging, people will not click through to your website. Make sure your pins have beautiful, eye-catching images, and your descriptions are informative and compelling.

   

 

 

9. Analyze Your Results

 

Pinterest provides a range of analytics tools that allow you to track your performance and gain insights into your audience, engagement rates, and overall reach. 

Here are some key metrics to track using Pinterest's analytics tools:

 

• Pin Performance. Use the analytics tools to track the performance of your individual pins. This will allow you to see which pins are getting the most engagement and clicks, and which ones are underperforming. Analyze the elements of your high-performing pins, such as the image, text overlay, and hashtags, and use this information to improve your future pins.

• Board Performance. Track the performance of your boards to see which ones are getting the most engagement and driving the most traffic to your website. Use this information to optimize your board titles, descriptions, and organization to better align with your audience's interests.

• Audience Insights. Use Pinterest's audience insights tools to gain a deeper understanding of your audience, including their demographics, interests, and behaviors. Use this information to tailor your content to your audience's preferences and create more engaging pins and boards.

• Keyword Analysis. Analyze the keywords that are driving the most traffic to your pins and boards. Use this information to optimize your pins and boards with relevant keywords that align with your audience's search queries.

 

By regularly analyzing your performance using Pinterest's analytics tools, you can gain insights into what's working and what's not, and optimize your strategy to improve your results over time. Use this information to refine your content, create more engaging pins and boards, and grow your audience and reach on Pinterest.

 

 

Finally,

To effectively promote your art on Pinterest, start by creating a business account and optimizing your profile with relevant keywords and high-quality boards. Use engaging and high-quality pins to showcase your art, experiment with different pin formats, and make use of relevant hashtags. Engage with your audience by commenting, repinning, and sharing others' content to build a community around your brand.

It's important to remember that building a presence on Pinterest takes time and patience. If you're just starting out or don't have a large following yet, don't get discouraged. Keep creating high-quality content and engaging with your audience, and be consistent with your posting schedule. Over time, as you continue to create and share valuable content, your audience will grow and you'll start to see results. So don't give up, stay committed, and keep promoting your art on Pinterest.

And don't forget to analyze your results regularly using Pinterest's analytics tools, and adjust your strategy accordingly. With a little time and effort, Pinterest can be a valuable tool to help you reach new audiences, promote your art, and grow your online presence.